With this website I thought that Eminem's use of synergy suggests that he is popular and wants to keep his fans updated on what he is doing for example his Eminem back to school sale in which I assume has clothing and stationary for his target audience which may be in school .
Also he uses synergy to advertise his front page feature on "VIBE" magazine. This is very good promoting and there are also chances to comment and post different pieces of multimedia ,for example videos, photos, messages. social networking, comments , tweets.
The interactivity connotes that the artist wants his fans involved with his music and life. He wants them to be updated constantly and be able to take opportunities to see him in concert or signings .
Also he has social networking symbols which show links to other places where you can comment, share and post things about him or things that promote him .
The main image is a picture from his video "I'm not afraid" and also one of his poster designs and pictures that show his recovery in music industry, as you see him standing on the edge of the building connoting it's now or never and also connoting that life is not easy. So he has put this as the main image of his website because it makes the fans feel like they know what he is going through at that moment rather than a picture that doesn't show who he is .
The logo is his name, because his name is iconic and he has the second e backwards because he likes to be diffrent and this connotes that his life may be difficult or backwards ,the fact that his name sounds the same as a popular chocolate sweet treat maybe connote that it's ironic how his life is backwards but underneath it all the sweet represents him popular and loved .
The URL is hhtp://www.emimen.com/ this shows that it's directed and that if you search for him you will find his website showing how popular he is and that it is the first thing that comes up on google when you tipe his name in on the search bar .
The multi-media content is posted to get his fans to watch what he is doing all the time and that they can be updated on who he with ,what he's recording, how he's feeling ,what he's wearing , what he's selling, who's on his new albums ,what concerts he's going to be doing, where he's touring, also if he's doing any signings.
These are all things the fans want to know and also will see on his website pictures, social networking feeds and news reports or magazines pictures. There will be new music videos from him and other artists he is working with, also he will do shout outs to all the people he is with or who he respects, for example this is one of his posts, a picture of him speaking on the radio with some other artists he worked with recently on his new song .
The hpyperlinks link to other pages on his website, the 'music' page shows his albums and the songs where you can get them and what song features who ,when it was released ,who his label is and his singles from the album.
His video page has all his interviews and music videos on there
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